Science "too important" not to be on TV, says Brian Cox
Science is "too important not to be part of popular culture", according to Professor Brian Cox.
Speaking at the Society of Biology's first ever fundraising event, the popular TV academic said television and popular culture were the most powerful ways to influence society and that more scientists should aspire to be part of it.
"For us to cede that to footballers, musicians, and soap stars and say it's not for us, we operate on a higher plane, is ridiculous," he told an
...